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    Sarah-Jayne

    CREATIVE

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    Adwords  B2C Campaign

    Adwords B2C Campaign

    A successful PPC campaign which generated an income of £10k per month and delivered an ROMI of £8k per month over a 12 month period.

     

    The aim:

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    The company wanted to trial selling doors directly to consumers via an ecommerce website. Therefore we developed a new website which allowed customers to design and order their front door online.  It was an unknown brand and we had limited budget.

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    Key Marketing activity:

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    • Ecommerce website development

    • Brand development

    • PPC Campaign to drive traffic and sales - working with a PPC agency

    • Email marketing - to signed up users to encourage sales

    The results

    • Sales of 15 doors a month = 10k average in total per month, average door sold for £1500

    • Average CPC: £1 and £3

    • Average CTR; 1 – 6%

    • Average position: 1 – 4

    • Media costs: £2k per month

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