Adwords B2C Campaign

A successful PPC campaign which generated an income of £10k per month and delivered an ROMI of £8k per month over a 12 month period.

The aim:

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The company wanted to trial selling doors directly to consumers via an ecommerce website. Therefore we developed a new website which allowed customers to design and order their front door online.  It was an unknown brand and we had limited budget.

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Key Marketing activity:

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• Ecommerce website development

• Brand development

• PPC Campaign to drive traffic and sales - working with a PPC agency

• Email marketing - to signed up users to encourage sales

The results

• Sales of 15 doors a month = 10k average in total per month, average door sold for £1500

• Average CPC: £1 and £3

• Average CTR; 1 – 6%

• Average position: 1 – 4

• Media costs: £2k per month