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Senior Content Creator


Sam is an experienced concept and content creator who’s been a part of the extended Sarah-Jayne Creative team since early 2019.
Sam’s work spans a range of sectors including FMCG, luxury automotive, financial services, technology and life sciences, but she can turn her hand to pretty much anything; using her natural empathy and journalistic skills to gain deep understanding of new worlds at pace. 
Sam loves to write and you can feel the energy in her distinctively human copy. She’s technically adept too; distilling complex information and ideas into succinct and engaging copy that drives behavioural change.
Her experience in advertising and marketing agencies means she’s strong on conceptual work and creative strategy, while her work client-side gives her a genuine understanding of the need for messaging to work in practice from the very heart of a brand.
Sam is a natural collaborator, weaving together insights from members of the design and account team to create work that resonates and influences.
All in all, a highly collaborative, 'glass half full' person. Hardworking, passionate, and a much-valued member of the wider SJC family.

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