B2b Sales Campaign
B2b sales campaign
A successful b2b marketing campaign for Britdoors Group which delivered 12 new (6 returning/6 new) customers and a potential of £244k new annual revenue.
To increase our retail sales and encourage the use our new online ordering system. To achieve this we carried out an integrated and targeted campaign.
Key Marketing activity:
Targeting hand-picked contacts (1000) of which were prospects and previous customers
Targeted email campaigns
Personalised customer material
An attractive promotion for offline and online sales
Telesales support to follow up all hot prospects
Personalised consumer flyers to help our retailers sell
Twelve new customers & a potential 455k per year - fantastic targeted and integrated campaign which delivered 12 new retail customers – this is more new customers the business had acquired in a month within the last year, if not longer.
(a) Actual revenue generated: £20k
(b) Potential Revenue = £455k per year from 12 new/returning customers.
(c) Marketing ROI = Direct £16k, Potential £410k (Cost: Direct £2, People costs initial : 2k aprox, ongoing 6k aprox)
Online Ordering usage increased by 135 - 140% - We had a 135% increase in signed up users and a 140% increase in customer ordering online (23 - 54 signed up users, 5 - 12 customers ordering).
Online Sales increased by 21% - February saw £17k worth of sales, a massive 21% increase already on our best month so far which was December 2015 which brought in 14k.